Monday, October 31, 2011
The sour side of in-store copywriting
Just wanted to share this nugget of in-store copywriting for Vlasic pickles I saw at my local grocery store. It's appropriately playful, and though not completely life-changing, makes you stop and think right before making you smile (assuming you like pickles). That's more than most in-store advertising will do.
Plus, kudos to media on the placement.