Thursday, February 18, 2010

Quicky: Playing hard to get

Companies rarely like teasers, at least true teasers, which is unfortunate, because they tend to create a lot of buzz, circumvent traditional audience mental blocks and engage potential customers in ways that make them much more likely to open their wallets for you.

The marketing of the film Cloverfield is an example of this strategy used to great success.

Find out how they did it here

Monday, February 15, 2010

Tagline full of fiber

Taglines are a place where many companies stumble. Even when a company name is conservative or just informational, there seems to be a temptation to go a little crazy when it comes to taglines, especially when a company works in the B2B arena. This is one such example.

Company: Third Coast Produce
Tagline: "Lettuce produce for you!"

Yes, the exclamation point is really part of it. Yes, the quotation marks are really part of it. And a double pun. Need I say more? I could pick fun at it, but they probably have great fruit and veggies. While it pains me to see a line like this rumbling around town scrawled across the sides of delivery trucks, I mostly wish I had the opportunity to help companies like this develop a line worthy of all the hard work they put into their businesses.

Saturday, January 2, 2010

Quicky: Disney gives you the chance to pop Hannah Montana's cherry

Every large company needs to hire a person with a dirty mind (or figure out which one of their current employees already does) to keep things like this from happening.