Every large company needs to hire a person with a dirty mind (or figure out which one of their current employees already does) to keep things like this from happening.
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Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
Saturday, January 2, 2010
Saturday, December 19, 2009
Irony in action: Climate Summit to create as much pollution as a small city

It seems attendees of the latest Climate Summit to be held in Copenhagen, Denmark have taken a page from the U.S. automaker playbook.
While huge numbers of government officials, journalists and celebrities flock toward the northern European city, they'll be doing it in an estimated 140 private jets, and more than 1,200 limos. It's so many limos, in fact, that the entire country of Denmark can't satisfy the demand, meaning that hundreds of limos will actually be imported (driven one at a time by single individuals) from hundreds of miles away in neighboring countries like Germany.
Evidently, these officials haven't taken any hints from the public flogging U.S. automakers endured when they took private luxury jets to Congressional hearings to beg for tax payer money to save their financially strapped companies.
All said and done, the Climate Summit has already become a public relations nightmare before the Summit has actually begun. Now it just remains to be seen if any of these officials and journalists care enough to adjust their behavior or if they will simply spew eco-speak from the podium that their actions can't back up.
Read more here.
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Labels:
climate summit,
cop15,
copenhagen,
denmark,
green,
irony,
limo,
limousine,
private jet,
public relations
Thursday, March 12, 2009
Great advertising, terrible PR
Apple is regularly hailed as one of the pinnacles of advertising that other companies should strive for. I have to agree. However, it seems when it comes to PR, Apple seems to feel that outright lies are the way to go. After all, they have to defend the almighty stock price right? After lying about Steve Jobs health for months, saying he had a minor illness, which turned out to be a major and potentially crippling health condition, Apple has pulled another doosey.Apple has denied denied denied rumors that it laid off staff recently. However, some of the very people laid off had a different story to tell. Apple did, in fact, lay off about 50 people. It's not a huge number, considering the size of the company. And considering they could make a case that the layoffs were inspired by a shift in corporate philosophy, rather than financial troubles, it begs the question why they decided to lie about it in the first place. I can only posit that it's the result of a very backward PR philosophy that's building growing distrust for the once pristine company. If Apple's not careful and doesn't change their approach to public relations, they could end up irrevocably marring the image that they've spent so many years and millions building.
Labels:
Apple,
brand equity,
economy,
health,
layoff,
lying,
PR,
public relations,
reputation,
rumor,
Steve Jobs,
stocks
Friday, March 6, 2009
Want advice? Ask someone with a vested interest!
My new favorite billboard on my gruellingly long commute is one for Realtors. Its says, "Is now a good time to buy a home? Ask a Realtor." And of course, this billboard was put up by some sort of association of Realtors.It's unfortunate, because they probably are some of the most knowledgeable people about that question. However, I don't care who you are, if you have a vested interest in the answer to a question, I'm going to be have a hard time taking your advice. Realtors only make money when they sell houses. No houses selling, no money. Who in their right mind is going to tell you not to buy a home if their entire livelihood (today a very battered livelihood) is 100% dependent on you doing exactly that? If I sell apples and someone says, "Is now the time to buy apples?" It would be stupifying for me to say, "No, now is not a good time to buy apples." Of course I'm going to tell you to buy what I'm selling, just like the Realtors are. And it's unfortunate, because there's a good chance their advice is good, despite their built-in bias.
I think everyone needs to take a course in third-party credibility.
Labels:
advertising,
billboard,
copywriting,
economy,
housing,
PR,
public relations,
real estate,
realtor,
vested interest,
writing
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