Thursday, February 18, 2010

Quicky: Playing hard to get


Companies rarely like teasers, at least true teasers, which is unfortunate, because they tend to create a lot of buzz, circumvent traditional audience mental blocks and engage potential customers in ways that make them much more likely to open their wallets for you.

The marketing of the film Cloverfield is an example of this strategy used to great success.

Find out how they did it here

10 comments:

walterbayliss said...

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Clive Graham Smale said...
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Clive Graham Smale said...
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vivek said...

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jontytalor said...

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Decadence said...

I see what you are saying, its a shame that companies don't release teasers more often because you are right. It definitely created excitement and anticipation for the movie that some trailers cannot do.

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Aleesha said...
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phe0007 said...

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