Thursday, February 18, 2010
Quicky: Playing hard to get
Companies rarely like teasers, at least true teasers, which is unfortunate, because they tend to create a lot of buzz, circumvent traditional audience mental blocks and engage potential customers in ways that make them much more likely to open their wallets for you.
The marketing of the film Cloverfield is an example of this strategy used to great success.
Find out how they did it here