I remember Conan O-Brian, I remember New York, I remember ridiculous Swedes in a commercial within a commercial and a lying talent agent. What I don’t remember is a brand.
A hilarious commercial that I love and have seen several times now is lodged in my memory; I could tell you the entire story line, but I couldn’t tell you what brand it’s advertising. I think it might be beer, or an energy drink, a beverage of some sort. I haven’t checked yet to verify the advertiser who was treated to very memorable work that shoves their brand so far into the background of the New York star glitz that a professional creative can’t remember the product after multiple exposures.
It just reminds me that no matter how clever and entertaining we can be, at the end of the day, we still have to sell stuff. And if a potential customer has no idea what you’re selling, you’re not selling it.