Thursday, February 26, 2009

Condoms on your butt

When it comes to media, placement is everything, and while’s sponsorship of various UFC fighters may hit the right audience, the specific placement of the company’s logo might raise an eyebrow or two. So where did they put it?

Right across a UFC fighter’s butt. I know there’s not much space on a fighter to put an ad- you essentially have use of his shorts, unless you’re going to tattoo him (not unheard of) . But I think there are certain implications to slapping “” across the backside of a sweaty man who’s wrestling another sweaty man while neither of them are wearing many clothes. Always carefully consider your sponsorships.

No comments: