Saturday, February 7, 2009
New Pepsi logo goes Oprah
I'm not even going to touch the fact that Pepsi thought it was a good idea to shirk the old logo that has decades of equity in favor of something suspiciously reminiscent of Obama's logo while touting a finger-shakingly similar message (Obama-Hope, Pepsi-Optimism).
I'm not even going to touch the fact they thought it was a good idea to instate three logos instead of one, making it impossible to identify the company without referencing a specific product line.
The really amusing part is that the logos contain "smiles," as Pepsi calls them, of such different girths. After reading up, it seems that they're intended to reflect something like a smile, a laugh, and a grin. Yet, my first instinct was that the size of the "smile" indicated how many calories or sugar, etc. was in each of the drinks. I thought they were visually delineating for the consumer whether they wanted to be small medium or large. But alas, with the fattest logo on the diet and the medium logo on the original drink, it just doesn't work out that way. Put them next to each other though, and it does begin to look like a chronicle of Oprah's waistline over time.
Sorry Oprah, that's was below the belt…then again, that's not the only thing.