Monday, November 17, 2008

Recycled programming - the next thing in green

It's green week, so even marketers cautious of greenwashing are back on the air with their messages. What contribution is USA making? They're so green, they're even recycling episodes of your favorite shows. In a spot promoting a Monk marathon, USA tells us that's their contribution to green week - showing us recycled episodes (known to lay people as "reruns"). Don't worry about Hollywood either. While they haven't promoted it much, they've been recycling plots for years. Here's to the green pioneers. May someone treat you to a recycled steak dinner.

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