Wednesday, November 5, 2008
Huffy and bad packaging goes mobile
If you're lusting for an emerging media post, keep looking, this isn't one of those posts. When I say go mobile, I mean physically mobile...mobile like a guy riding a bike...riding a bike drinking a beer...a beer in a can in a brown paper bag. The maker of the beer would probably have been pretty happy with the bicyclist's choice to conceal the can with a brown paper bag, until they realized their logo was so positioned as to show over the top of the brown paper bag. So much for the wisdom of a tall boy.