Monday, November 17, 2008
Location, location, location
Placement can be everything, even when it's not advertising related. Many apartment complexes have gates that require codes or cards or remotes to open. A portion of those actually have gates that work. For those gates that actually close, they each have a method for emergency personnel like the fire department to get in - a special access code, for example. Another common method is a button to open the gate contained in a box that only emergency personnel have a key to. Here's the kicker. I was driving out of an apartment complex the other day and guess where their emergency box was? On the inside of the gate facing in. Oops. And you thought misplacing an ad was a disaster.