Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Saturday, January 2, 2010

Quicky: Disney gives you the chance to pop Hannah Montana's cherry

Every large company needs to hire a person with a dirty mind (or figure out which one of their current employees already does) to keep things like this from happening.

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Wednesday, July 22, 2009

Eat your words

A company's packaging presents a unique opportunity to communicate with consumers both before and after purchase. It's interesting that more brands haven't taken advantage of the fact that every item you sell can be another ad, except the cost is already be covered by your packaging budget.

Curiously enough, the fast food (and slower food) industry is the one group that seems to get this the most, with everybody from Wendy's to Starbucks putting little blurbs on their products. Even the little guys are getting involved now, like Brooklyn Fare, whose witty headlines serve to further communicate the business's personality, take a few stabs at competitors and even get a chuckle or two.

Sporks up to Aisle One

Monday, July 20, 2009

High-style like it's going out of style

The all-white packaging din has officially hit full force. Carrefour, the world's second largest retailer after Walmart, has jumped on the blandwagon. No, that's not a typo. Once, the minimal, all white looks the exclusive purview of high-fashion brands. Now, it's bland-on-white hysteria sweeping the world as fast as the zombies in 28 Weeks Later. Can simple-on-white be done well? Sure. Should you maybe veer away from it for a while, seeing as how it's a style we can now equate to the discount store brands of giant discount stores? Worth considering.