Taglines are a place where many companies stumble. Even when a company name is conservative or just informational, there seems to be a temptation to go a little crazy when it comes to taglines, especially when a company works in the B2B arena. This is one such example.
Company: Third Coast Produce
Tagline: "Lettuce produce for you!"
Yes, the exclamation point is really part of it. Yes, the quotation marks are really part of it. And a double pun. Need I say more? I could pick fun at it, but they probably have great fruit and veggies. While it pains me to see a line like this rumbling around town scrawled across the sides of delivery trucks, I mostly wish I had the opportunity to help companies like this develop a line worthy of all the hard work they put into their businesses.
Showing posts with label food. Show all posts
Showing posts with label food. Show all posts
Monday, February 15, 2010
Saturday, January 2, 2010
Quicky: Disney gives you the chance to pop Hannah Montana's cherry
Every large company needs to hire a person with a dirty mind (or figure out which one of their current employees already does) to keep things like this from happening.
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Labels:
brand equity,
branding,
cherry,
children,
Disney,
food,
grocery,
Hannah Montana,
kids,
oops,
packaging,
PR,
public relations,
retail
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