Tuesday, June 9, 2009
Too much of a good thing, Part 7- THE POINT
One of the main reasons this approach has worked for so long is because it was fairly uncommon. However, as it becomes more and more common, it becomes not the antithesis of homogeneity, but becomes homogenized itself. It’s boring. It has no personality. It has no character or voice. It tells you nothing about the brand but that they hired a designer who’s more interested in their own design perspective than in creating something appropriate for the brand. Minimalism and its elements have their time and place, especially when combined with other interesting, more dynamic styles. However, the bottom line is that if we get enough of these redesigns, the style will be just as ubiquitous and unoriginal as suburban white carpet and just as trendy and flat-footed as neon-colored fanny packs. Everything in moderation.