Sunday, May 31, 2009

Too much of a good thing, Part 2- The tipping point

I was finally tipped over the edge when I saw that Target had jumped on the bland-wagon with a redesign of its store brands. Never mind the years and millions of dollars in brand equity and trust that Target has built behind that iconic red target. Never mind that at a minimum, their store-brand of home goods had interesting, comforting, rich colors and patterns that fit the products and made you think of the comfortable, relaxing home you could enjoy with them. Scrap all that.

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