Wednesday, January 28, 2009

Advertising oasis dries up

Throughout the world, especially in hot, desert places, water is seen as a symbol of money and opulence. Don't believe me? Look at the fountains in front the casinos in Las Vegas.

That said, it guess it's only fitting that one of Dallas's most prominent billboards has dried up. For as long as I can remember, one of the primary routes into downtown Dallas has featured a billboard with an actual running waterfall. Usually sponsored by a beer company, the water cascading down the three-dimensional stone waterfall flanked by a sponsor's message greeted me and thousands more into the big D's central business district. However, with the economy, cuts have become a way of life and it doesn't look like anyone sees a waterfall of a billboard as a prudent expenditure. It now sits a dry, barren rock, sandwiched between the bare bones of a billboard picked dry by a bloated leech known to most of us as subprime lending.

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