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Thursday, August 18, 2011
Copywriting for mobile is like doing origami
You start with an entire page and carefully fold it in on itself until it's small enough to fit in your pocket
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Spork in the Road
Houston copywriter, strategist, content expert, idea man.
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2012
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The ingredients for a successful Foursquare campai...
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Smart Car copywriters borrow from another iconic a...
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Fiat takes copywriting hints from VW
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October
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The sour side of in-store copywriting
Spanglish web banner writing 101
Reviewing Long John Silver's fresh tagline
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September
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No typo immunity for the Fortune 100
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August
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Copywriting for mobile is like doing origami
Does your copy carpet match your design drapes?
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A Continental video disaster on the brink of succe...
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Shorter-word thesaurus
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Twisted Giveaway
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Dying a trendy death: Crocs
Eat your words
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Lemon in the limelight
What hath God wrought?
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About those people we hated but now inexplicably l...
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Transformers 2: Revenge of the Prepositions
Just a little more expensive than expensive
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Don't talk about things you don't now about
Too much of a good thing, Part 7- THE POINT
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Wannabe a filmmaker?
Image isn't everything
from Honda. with curious grammar.
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