Wednesday, December 23, 2009

Adweek: A tale of two Tigers

Adweek has naturally devoted a lavish amount of coverage on Tiger, but can't seem to make up their minds on whether or not recent events will negatively impact his image and earning potential. Here's one Adweek article where they say Tiger won't lose image points or sponsors from the public debacle and here's another from Adweek that says cutting Tiger is generating positive buzz for brands. So Adweek, which is it?


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