While most advertisers love turning the volume up to 11 on their TV commercials, few realize that the practice actually makes us hate TV commercials and the companies in the more, making us less likely to buy their products and more likely to skip the ads entirely. Counterproductive, isn't it?
Well, more progress has been made toward quieting down TV commercials to a reasonable level as the Commercial Advertisement Loudness Mitigation Act, or CALM has now passed the House Communications Committee.
I'm sure many will fight it, but in reality, reasonable sound levels on TV commercials will lead to less muting, less skipping and less hating, which one can only assume would lead to greater ad effectiveness.
Read more about the CALM Act here.