I've bashed pickups now and then on this blog, but I feel I should make something clear. I don't dislike pick-ups.
I dislike some of the giant, super-extended, jacked-up monster trucks that threaten to roll over smaller cars and stick out of parking spots. I especially dislike giant off-road pickups that never leave the pavement. Most of all, I don't think their high margins are justified and think their gas mileage is atrocious.
But if you could create a pickup that got 30 miles to the gallon for a regular pickup price, you probably just sold me one.