Wednesday, December 31, 2008


I believe there is great value in taking a closer look, in not flying off the handle and speaking before you have all the information. Why? Because it pays not to look like an idiot when the facts come out.

I thought I was going to have to eat my words recently. Not too long ago, I wrote a post that included my non-number based theory that America isn't buying trucks and SUVS like they used to. Well, it turns out I only have to eat half my words. As of the beginning of December, pickups were still extremely strong sellers, but SUV sales have slumped dramatically. My anecdotal theory had a hole- people actually still need the utility provided by genuine pickup trucks, so their sales haven't slumped nearly as far as SUVs have. I might submit that part of their continued sales performance is due to the deep discounts that have been offered on them lately, but I understand that there are simply people who need to haul things.

It seems that America has voted, however, that the "U" in "sport utility vehicle" is a misnomer as their sales have plummeted about as quickly as the value of Madoff investments. So, pickup trucks, I apologize- the value of your utility is undeniable as non-essentials are cut and your sales remain strong. I proudly eat my words against you. SUVs, you must have known your time was coming. Perhaps the SUV bubble has popped.

1 comment:

Gourmet said...

There are still people using pickups.

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