Thursday, October 23, 2008

Cutting the fat

Times like this present an opportunity - an opportunity (and strong encouragement) to review your company's portfolio of products and/or services. It's time to weed out the weak performers and focus on your top earners. MillerCoors is doing just that.

Zima is going the way of the dodo bird. The product's sales have been steadily dropping for some time, and MillerCoors has cut production on this lame duck. I only fear the product that they're giving its shelf space to - Sparks - a caffeinated alcoholic energy drink. I know they serve Yager Bombs in bars, but it seems to me the last thing anyone needs while intoxicated is the energy to actually carry out any of the misguided plans alcohol may have helped them form.

From Adweek

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