Friday, September 26, 2008

Right message, wrong medium

In the wake of hurricane Ike, energy companies are scrambling to restore power to the 4 million plus people who lost it. Entergy is of those companies, and is doing a fantastic job of restoring power, especially considering their territory extends into Louisiana where they're still trying to recover from hurricane Gustav. They've also released a heart-warming spot to let them know that they're working hard to get our power back on. But there's the problem.

It was a TV spot. I'll let that sink in for a moment. They released a TV spot telling their customers they're trying to get their power back on. What do TVs run on? Electricity. So, Entergy is essentially telling people who already have power and CAN watch their TVs that they're working to restore the power they already have, but the people at whom the message is directed have no way to receive it because their lack of power precludes them from watching television, and therefor bars them from seeing the spot. Oops.

In all fairness, though, there are quite a few people with generators who may be getting the message along with folks in shelters or folks staying with friends/relatives who have power. I just hope they're also running the ads on the radio, where they'll probably get the biggest bang for their media dollar right now in regards to their target audience.

And now matter what they're doing ad-wise, I have to thank Entergy for getting my power back so quickly. Thanks guys, and keep up the good work.

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