Lemon in the limelight

If you have anything that's going to see some high-profile time, you better make sure it works. That's exactly what Range Rover didn't do. After Dan Henderson earned a Range Rover for his UFC coaching, he made the mistake of trying to drive it home. The brand new vehicle couldn't even make it the four-hour trip.

Admittedly, some auto makers make more money by creating vehicles that are substandard in some way. However, even it you do, it's generally a good idea to take a little extra care if one is going to be given away to someone that's being watched by a healthy portion of the country.

Image isn't everything

As much pride as we ad folks often like to take for the rise and fall of corporate empires, the credit, or fault, is not always our own. No amount of advertising can save a truly inferior product, and Chrysler is one such example.

If you want to know what did in the automaker, just check out this CNN article. Then, feel free to speculate on if and how Chrysler can make a comeback.

Good luck Fiat.

Getting profitable by cutting the profitable

Anyone can speculate or make statements based on anecdotal evidence or familiar talking points. That's one reason I try to back my opinions up with real data when I can. I'm glad to say that with some new numbers, my opinion has once again been validated.

The Big Three American automakers have seen their sales slip nearly 50% year over year. In trying to get the company fit and trim, GM is pruning several makes, Saturn being one of them. In a somewhat recent post, I complained that GM is cutting profitable (or at least better selling) vehicles, like the entire Saturn Line, while keeping redundant makes like GMC (essentially gussied-up Chevrolet trucks and SUVs, but not as nice as Cadillac). Well, a recent report found that while GM's sales figures have slipped phenomenally, the Saturn Astra's sales were up more than 30%.

Let me repeat that. At a company that's seen sales plummet by nearly half, in an industry that's tumbled by nearly a third, GM considers the most prudent move to cut a vehicle that's actually seen a 30% gain.

There's simply nothing more to say about it. I rest my case.

Should they stay or should they go now?

If you're wonder what makes and models of cars are going to stick around and which are going to get the axe, here's the latest from Yahoo Autos. While talks and plans change every day, this list is probably pretty close to where things are going. Getting rid of under-performing products. Who'd of thought it would come to this?